Thursday, January 30, 2020
Cost of delivery Essay Example for Free
Cost of delivery Essay 1. The chain storesââ¬â¢ request to reduce cycle time by shipping directly to the stores would seriously affect the service model and delivery costs for BKI. Because, the proposed model would mean that BKI would have to process more number of deliveries in smaller quantities and transport them separately to each store. Cost of delivery will increase due to smaller quantities to be delivered directly to stores resulting in more trips, farther distances and lower economies of scale. This is in complete contrast to the more structured and systematic current model of weekly deliveries of standard quantities to the storesââ¬â¢ warehouses. 2. In my opinion, Joe Rutnerââ¬â¢s proposal of establishing a set of six company-owned facilities to act as regional DCs seems to be a step in the right direction for taking on the supply chain requirements of BKIââ¬â¢s customers in the future. Rather than dismissing this storeââ¬â¢s request as a one-off case and handling it on a temporary basis, Rutner has proposed a solution that is likely to take the company forward into the future. He understands that the retail stores are themselves are looking to cut costs by improving their inventory and supply chain management and such requests would become common from most if not all of the existing customers. Moreover the new retail stores mushrooming in the market are likely to have less regional facilities and would need the proposed arrangement from BKI. 3. The matter of ownership of these facilities is very important for the success of this proposed supply chain arrangement as the management of BKI needs to study the long term impact of the costs involved. In the long term it would be better if BKI goes for direct ownership of the facilities as it would benefit the profitability of the operations by keeping the costs of maintenance lower than those involved in the alternatives such as co-owned or franchisee structure. However, the management will have to consider the availability of capital resources if it opts for direct ownership. The capital required for the facilities could be lowered to an extent by going for rented building rather than constructing new premises. This would decrease the time required to implement the new proposal also.
Tuesday, January 21, 2020
Schenck v. United States (1919) :: essays research papers
Schenck v. United States (1919) The Schenck court case of 1919 developed out of opposition to U.S. involvement in World War I (1914-1918). Antiwar sentiment in the United States was particularly strong among socialists, German Americans, and religious groups that traditionally supported antiviolence. In response to this outlook, Congress passed the Espionage Act of 1917. This law provided heavy fines and jail terms for interfering with U.S. military operations or for causing or attempting to cause insubordination or disloyalty in the military. In addition, the act made it illegal to obstruct recruitment efforts of the U.S. armed forces. Among the many Americans convicted of violating the Espionage Act was Charles Schenck, general secretary of the Socialist Party of the United States. In 1917 Schenck sent copies of a letter urging resistance to the military draft to 15,000 men who had been drafted but not yet inducted into the U.S. military. Schenck's letter claimed that the draft violated the 13th Amendment to the Constitution, which abolished slavery and prohibited involuntary servitude. Schenck argued that forced enrollment into the military was a form of involuntary servitude and therefore should be prohibited. The letters also claimed that businesses had conspired to lead the United States to war, against the interests of average Americans. Schenck advised readers to assert their individual rights by opposing the draft, but he did not directly promote violence or avoidance of the draft laws. Justice Oliver Wendell Holmes, Jr., delivered a judgment that established guidelines for evaluating the limits of free speech. In Schenckââ¬â¢s case, Court had to decide whether the First Amendment protected his words, even though it might have had the power to cause opposition to the draft. The First Amendment states that "Congress shall make no law...abridging the freedom of speech." The Court concluded that because Schenck's speech was intended to create opposition to the draft, he was not protected by the First Amendment. Holmes considered the context of Schenck's speech as well as its intent. In his opinion, he created a new legal test: the clear and present danger test; that was designed to identify when certain forms of speech were not protected by the First Amendment.
Monday, January 13, 2020
Cadbury Dairy Essay
Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australiaââ¬â¢s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etcâ⬠¦ Featured on the wrapping will be, ââ¬Å"WIN A MOUNTAIN BIKEâ⬠with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be ââ¬Å"WIN A MOUNTAIN BIKEâ⬠This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadburyââ¬â¢s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnutâ⬠¦etc will also have his competition. Price: Cadburyââ¬â¢s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Womenââ¬â¢s day, News Idea, newspapersâ⬠¦. etcâ⬠¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milkââ¬â¢s new competition, television is the key to ensure that viewers all around Australia will know about the ââ¬Å"WIN A MOUNTAIN BIKEâ⬠promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm ââ¬â 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around â⬠¢Marketing Implementation ââ¬âThe process of putting marketing strategies into action â⬠¢Intended Strategy The strategy that the company decides on during the planning phase â⬠¢Realized Strategy ââ¬â The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process â⬠¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance â⬠¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both â⬠¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.
Sunday, January 5, 2020
Bebbington on Evangelicalism - 1266 Words
In the late 1980s, David Bebbington attempted to define what it meant to be an evangelical in America. He came up with a four part definition. The definition has four criteria and they are: biblicism, conversionism, crucicentrism, and activism. He wished to find a definition that would show what unified different evangelical movements and denominations during his time. Bebbingtons definition can also be applied to modern or historic denominations and movements. Bebbingtons definition should fit with any church that defines itself as evangelical, but what about a modern non-denominational bible church meets that definition? Also what does Bebbingtons definition say about the pre-bible belt Baptist movement in colonial America? If both a modern non-denominational bible church and a pre-bible belt baptist movement meet the definition set forth by Bebbington, then they should have some meaningful connection. However, that connection between a ââ¬Å"evangelicalâ⬠church and a ââ¬Å "evangelicalâ⬠movement is not so clear. Bebbingtons four part definition is too wide and accepting to different interpretation to be called meaningful. Each part of his definition needs to be explained and evaluated to see if any meaningful connection between a bible church and the Baptist movement of early souther America have have any meaningful connection under Bebbingtons definition of evangelical. Bebbingtons definition has four parts. The first part is biblicism. Biblicism is a term which meansShow MoreRelatedBiography of the Seventh Earl of Shaftesbury1289 Words à |à 5 Pagesthe subjectâ⬠¦The Evangelical thus had no need of an intellectual approach to religion, nor of any priestly interposition between him and God: he regarded both, indeed, with acute mistrust. (Finlayson 49-50). From this standpoint, Shaftesburys Evangelicalism seems to come from both a reaction to the prevailing ineffectiveness of Christianity in the early nineteenth century in dealing with social problems, as well as the complexities of British state involvement in sectarian religious discrimination
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